I pitched the strategy and execution for these pieces of content, with a goal of improving our site authority for Chunk, The World’s First Play Ottoman™. We also wanted to create more find-able content about Chunk™ on the website — while convincing Consideration audiences that this new product will serve multiple uses in the playroom and beyond.

• The perfect pair: Why the Nugget and Chunk are BFFs — Read it here

• Chunk: The versatile round ottoman you’re looking for — Read it here

• Five playroom hacks for Chunk, the Nugget play ottoman — Read it here